Hidden Gems: Meet Sal Giudici of Moro Italy Boutique

Today we’d like to introduce you to Sal Giudici.

Hi Sal, please kick things off for us with an introduction to yourself and your story.
I’m originally from Italy, I was born in Sicily and I was lucky enough to confront myself in different realities since I have been living in Milan and Sydney before moving to Arizona six years ago. During my time in Italy and Australia, I had various experiences in the hospitality and entertainment industry, usually in trendy environments where the decor, a certain type of vibe and the experience provided to the clientele is optimized in every detail.

Meeting people from different backgrounds allowed me in this journey to create a vision that I translate into my photography and in the representation of the brand Moro Italy.

In 2018 with my business partner and thanks to our connections in the high-end Italian leather goods industry of Le Marche region (finest Italian craftmanship when we talk about shoes and handbags) we started Moro Italy Boutique, not only a net-a-porter store but also our signature that believes in tradition, high-quality handmade products, stylish designs and a lifestyle. In the business, I manage most of the customer service and social media operations of Moro Italy for the US and Canadian markets. In addition, I have a more artistic side, where I dedicate myself in creating my photography. I’m currently working on a prints collection that will be also available in the online store with the concept of blending the Southwest Arizonian ambiance with fashionable lifestyle settings, smoothly complementing the vision of Moro Italy.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
When considering the women’s shoes department, it’s a constant learning process. It’s definitely been an interesting journey in collecting data and understanding the trend to adapt in a different country. Obviously, the Italian design is well known and appreciated worldwide but still we did some adjustments when necessary planning along the way. Starting this business, it’s been a natural endeavor. Especially considering my background and the local resources available to our organization. I would say the most challenging part has been the start-up. Beginning with the concepts stage, once we began working, the project shaped itself step by step. We continued to add value to our customers based on their success and feedback. Now the vision is refined and it has a concept and soul. We still have potential and room for growth, so the learning process doesn’t end here and I’m glad about it because the challenge motivates me and keeps me very enthusiastic.

Alright, so let’s switch gears a bit and talk business. What should we know?
We are specialized in Italian genuine leather women’s shoes and handbags, offering free shipping from Scottsdale for US customers. We also connect and help retailers to find or customized products with offering very advantageous wholesale options.

In this market, Moro Italy Boutique definitely represents something different because we work directly with small and midsize artisanal workshops located in Le Marche, a region on the Adriatic sea which is known for the best shoemaking craftsmanship in Italy.

Many famous luxury brands make their shoes in this area because of the unrelenting pursuit for high quality and a sensibility for design using leather from Italian tanneries and other materials from local suppliers for a product 100% Italian made.

We also offer competitive prices, our collection includes our signature line and the best of under the radar Italian designers.

We offer unique styles made from the finest quality plus incredible value for our clients. This is what sets us apart from the rest.

What do you like and dislike about the city?
Scottsdale is a vibrant, fast-developing city. The best aspects for me are the open spaces, the gorgeous weather and the exoticness that enhances my mood when it comes to my photography.

If I weren’t a busy person, I would find the city a bit slow. In conclusion, the thing I like the least about Arizona is the summer, but you know… it’s a dry heat.

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